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Alo Yoga Expands Wellness Campaign with New Products

Celebrities such as Rosie Huntington, Jimmy Butler and Radhi Shetty appear in video.

Alo has a new celebrity campaign that just launched called “Move Into Wellness.”

This video starring Rosie Huntington, Jimmy Butler and Radhi Devlukia promotes the retail and personal care collection.

Alo Yoga also recently rolled out some new supplements for beauty and wellness

The company has been expanding its portfolio outside of clothing and accessories in recent years by breaking into the health and wellness category with body care in 2020, skincare in 2021, hair care in 2022 and supplements in 2023.


Alo Yoga has a line of personal care and wellness products.

Stackable Wellness System

For 2024, Alo Yoga expanded its Alo Stackable Wellness System to include three new capsule formulas.

Each formula can be taken alone or as part of a personal supplement routine.

Superfood Multivitamin covers the daily essentials, while Chill and Energy Pop offer mood support throughout the day. The Stackable Wellness System also includes the brand’s successful first installment of ingestible Gel Shots, which launched in August 2023 and offer on-the-go beauty and immunity support. 

Mirroring its existing Glow System for skin, body and hair care, the formulas highlight amla, nature’s most potent antioxidant superberry.

In Spring 2024, Alo Yoga will release two additional Capsule drops as a part of the ingestible stacking system, with sexual wellness Capsules launching in February and digestive and sleep Capsules launching in March 2024.

“We’re so excited to debut our second drop of wellness ingestibles, this time in capsule form,” says Danny Harris, Co-CEO and Co-Founder of Alo Yoga. “Through these innovative daily formulas, we’re continuing to spread mindful movement, inspire wellness and create a community to complete a holistic wellness routine that puts glow-boosting health at the forefront.”

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